SEE ALSO: Origin, Altitude, Notes: How to Buy Coffee You’ll Like On some coffee farms, experimental processing methods also emerged in an attempt to cater to this new, more discerning type of consumer. The coffee variety, country of production, terroir, processing method, roast profile, brewing method… Consumers started to realise the impact that all this can have on the taste of the final coffee. With the third wave comes a focus on the story behind the cup. But it wasn’t until 2002 that Trish Rothgeb declared it was here. Third Wave Coffee & The Origin StoryĪs a coffee producer, Juan Valdez didn’t just pre-empt second wave coffee his invention also heralded the eventual arrival of third wave coffee. What’s more, US American soldiers stationed abroad, in countries like Korea, helped instant coffee consumption to become more widespread.Ī Starbucks coffee house. SEE ALSO: VIDEO: How Is Instant Coffee Made? While instant had already existed, freeze-drying technology allowed it to stay good for longer, making it both easier and cheaper to transport over long distances. Then, in the early 1900s, the espresso machine appears – and shortly after that, Nescafé and freeze-dried instant coffee do as well. Both instant coffee and the percolator, a coffee-maker that remained in wide use until the 1970s, were also invented this century. SEE ALSO: Step Back in Time with Some Sexist Instant Coffee COMMERCIALSĭuring the 1800s, Folger’s and Maxwell House opened up shop. While coffee used to be a drink of the elite, whether they were royalty or simply intellectuals, the first wave brought it into the kitchen. The first wave of coffee is marked by its increasing availability.
These attitudes continue up to the 1800s, when coffee culture started to resemble modern-day coffee consumption.Ī woman makes coffee in the traditional Ethiopian method. Religious leaders also saw the café as a place of dangerous thought: in 1702, ministers in Salem mocked the “learned witlings of the coffeehouses” for doubting that witchcraft might exist. SEE ALSO: Turkish Coffee: A Story of Mystery, War, Romance & EmpireĪnd as coffee spread to Europe – and then, through European imperialism, further around the world – its association with politics, male social circles, and liberal thought solidified.įrom Sweden to Colombia, the ruling classes developed anxieties that the drink was a front for fomenting political and social unrest. It was often a ritualised experience that took place in the home.ĭuring the Ottoman Empire, coffee also started to be sold at marketplaces before becoming favoured at court. Traditional coffee consumption in the Middle East used coffee to welcome guests and as a backdrop to negotiations. Yet the only thing we can say for sure is that, in the 1400s, it was being brewed in Sufi monasteries. It seems to have emerged somewhere in Africa and the Middle East, perhaps as a form of medicine or stimulant. It’s hard to trace the consumption of coffee back to its first discovery. Traditional Coffee Consumption: Guest Rites & Politics
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